Bringing Fruity Fun to Every Day Since 1954

Welcome to Trixbrand.com, your official destination for everything Trix! For over seven decades, Trix has been transforming ordinary mornings into colorful celebrations, one fruity bowl at a time.

What started in 1954 as a simple idea from General Mills has grown into a beloved American icon that spans generations. We’re the cereal that parents remember from their own childhood—and now get to share with their kids. That connection, that bridge between yesterday’s memories and today’s breakfast table, is what drives everything we do.

More Than Just Cereal

While our signature fruity corn puffs remain the heart of the Trix experience, we’ve expanded far beyond the cereal aisle. Today, you’ll find Trix in creamy yogurt cups, portable snack bars, chewy candy bites, and even special limited editions that keep the fun fresh and exciting.

Every product we create—whether it’s our classic cereal with six distinct fruity shapes, our Cotton Candy yogurt, or our convenient grab-and-go bars—carries the same playful spirit that made Trix a household name. We’re committed to delivering bold flavors, vibrant colors, and that unmistakable sense of joy that turns a simple snack into a moment worth savoring.

Innovation Meets Nostalgia

We honor our 70-year legacy while continuously evolving. Recent innovations like Trix Loaded Cereal with its vanilla-filled centers and our limited-edition Super Mario Galaxy collaboration show that we’re not afraid to push boundaries and surprise our fans with new taste experiences.

At the same time, we understand that what makes Trix special is its consistency—that reassuring taste of childhood that never changes, no matter how much time passes.

Our Commitment to You

Based in Lowell, Massachusetts, our team works tirelessly to ensure every Trix product meets the high standards families expect. We pack 12 essential vitamins and minerals into each bowl of cereal, offer lower-sugar options for health-conscious households, and make our products widely available at major retailers across the United States.

We listen to our community—all 4,182+ reviews and counting—and use that feedback to improve and innovate. Whether you’re rediscovering Trix as an adult or introducing it to your children for the first time, we want your experience to be nothing short of delightful.

Get in Touch

Have questions, feedback, or just want to share your Trix story? We’d love to hear from you.

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