Effective Date: May 12, 2026
Last Updated: May 12, 2026
Welcome to Trixbrand.com (“we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://trixbrand.com/ and interact with our products and services. We are committed to protecting your privacy and ensuring transparency about our data practices. Please read this Privacy Policy carefully. By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy.
Introduction
At Trixbrand.com, we understand that your privacy is important. As a brand dedicated to bringing fruity fun and colorful joy to families through our Trix Cereal, Trix Yogurt, Trix Bars, and Trix Candy products, we recognize our responsibility to protect the personal information of our customers, particularly children. This Privacy Policy outlines our practices regarding the collection, use, and protection of your data when you browse our website, make purchases through our third-party retail partners, contact our customer support, or engage with our content and promotions.
We are committed to complying with applicable privacy laws, including the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and the Children’s Online Privacy Protection Act (COPPA). Our goal is to maintain your trust while providing you with an enjoyable online experience that reflects the same playful spirit found in every bowl of Trix.
What Information We Collect
We collect various types of information to provide and improve our services, respond to your inquiries, and enhance your experience on our website.
Personal Information You Provide: When you contact us through our Support@Trixbrand.com email address or call our customer service line at +1 (978) 256-4445, we may collect personal information such as your name, email address, phone number, mailing address (1075 Westford St., Suite 301, Lowell, MA 01851, USA is our business address), and any other information you voluntarily provide. If you subscribe to our newsletter or promotional communications, we collect your email address and communication preferences.
Automatically Collected Information: When you visit Trixbrand.com, we automatically collect certain information about your device and browsing behavior. This includes your IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, links clicked, and other diagnostic data. This information helps us understand how visitors interact with our website and identify areas for improvement.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your browsing experience, remember your preferences, and analyze website traffic patterns. These technologies collect information about your online activities over time and across different websites.
Information from Third Parties: When you purchase Trix products through third-party retailers such as Amazon, Walmart, or Target, those retailers may share limited information with us for purposes such as product reviews, customer feedback analysis, and inventory management. We also collect publicly available reviews and ratings from these platforms to improve our products and services.
Children’s Information: We do not knowingly collect personal information from children under 13 years of age without verifiable parental consent. Our website is designed for a general audience, and we take special precautions to protect children’s privacy in accordance with COPPA requirements.
Use of Information
We use the information we collect for various legitimate business purposes designed to enhance your experience and improve our products and services.
Customer Service and Support: We use your contact information to respond to your inquiries, process your requests, resolve complaints, and provide customer support. When you contact us at Support@Trixbrand.com or call +1 (978) 256-4445, we use your information to address your specific needs and maintain records of our communications.
Website Improvement and Analytics: We analyze browsing behavior, traffic patterns, and user interactions to optimize our website’s functionality, design, and content. This helps us understand which Trix products—whether classic Trix Cereal, Trix Yogurt varieties, Trix Bars, or Trix Candy—generate the most interest and how we can better serve our customers.
Marketing and Communications: With your consent, we use your email address to send newsletters, promotional offers, product announcements, and other marketing communications about our Trix product line. You can opt out of these communications at any time using the unsubscribe link provided in each email.
Product Development: We analyze customer feedback, reviews, and survey responses to develop new products like Trix Loaded Cereal and limited-edition varieties such as our Super Mario Galaxy collaboration or Chocolate Swirl Cereal. Your input helps shape the future of the Trix brand.
Legal Compliance and Protection: We may use your information to comply with legal obligations, enforce our Terms & Conditions, protect our rights and property, prevent fraud, and ensure the safety and security of our users and website.
Third-Party Disclosure
We respect your privacy and do not sell your personal information to third parties. However, we may share your information in the following circumstances:
Service Providers: We work with trusted third-party service providers who assist us with website hosting, analytics, email delivery, customer service, and other business operations. These providers have access to your information only to perform specific tasks on our behalf and are obligated to protect your data through contractual agreements.
Retail Partners: When you purchase Trix products through Amazon, Walmart, Target, or other retailers, your transaction is governed by their respective privacy policies. We may receive aggregated or anonymized data from these partners to analyze sales trends and customer preferences.
Legal Requirements: We may disclose your information when required by law, court order, or government request, or when we believe disclosure is necessary to protect our rights, comply with legal proceedings, or respond to claims that content violates third-party rights.
Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this policy.
With Your Consent: We may share your information with third parties when you explicitly consent to such disclosure, such as when participating in joint promotions or surveys with partner brands.
Cookie Usage
Trixbrand.com uses cookies and similar tracking technologies to enhance your browsing experience and gather information about website usage patterns.
Types of Cookies We Use: Essential cookies enable core website functionality and are necessary for the site to operate properly. Analytics cookies help us understand how visitors interact with our website by collecting aggregated data about page views, bounce rates, and navigation paths. Functional cookies remember your preferences and settings to provide a personalized experience. Marketing cookies track your online activity to deliver relevant advertisements about Trix products across other websites you visit.
Managing Cookie Preferences: Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies or alert you when cookies are being sent. Please note that disabling cookies may limit your ability to use certain features of our website. For detailed information about cookie management, consult your browser’s help documentation.
Third-Party Cookies: Our website may contain links to third-party retailers and content providers who use their own cookies and tracking technologies. We do not control these third-party cookies, and their use is governed by the respective privacy policies of those organizations.
External Links
Trixbrand.com contains links to external websites, including our retail partners like Amazon (product links), Walmart, Target, and other third-party sites. We also reference domains for approved resources such as CDNs (cdnjs.cloudflare.com, cdn.jsdelivr.net, unpkg.com), image hosting services (i.imgur.com, images.unsplash.com), and font services (fonts.googleapis.com, fonts.gstatic.com).
When you click on external links, you leave our website and are subject to the privacy policies and terms of those third-party sites. We are not responsible for the privacy practices, content, or security of external websites. We encourage you to review the privacy policies of any website you visit to understand how your information will be collected and used.
The inclusion of links to external sites does not constitute an endorsement of those sites or their operators. We provide these links solely for your convenience and information.
Security Measures
We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction.
Data Encryption: We use industry-standard encryption protocols (SSL/TLS) to protect data transmitted between your browser and our servers. This ensures that sensitive information remains confidential during transmission.
Access Controls: Access to personal information is restricted to authorized personnel who require the information to perform their job functions. Our employees and service providers are bound by confidentiality obligations and receive training on data protection practices.
Regular Security Assessments: We conduct periodic security audits and vulnerability assessments to identify and address potential weaknesses in our systems and processes.
Limitations: While we strive to protect your information using commercially reasonable measures, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and you provide information at your own risk. If you become aware of any security breach or unauthorized access to your information, please contact us immediately at Support@Trixbrand.com.
User Rights and Choices
You have certain rights regarding your personal information, and we respect your ability to exercise control over your data.
Access and Correction: You have the right to request access to the personal information we hold about you and to request corrections if the information is inaccurate or incomplete. Contact us at Support@Trixbrand.com to submit an access or correction request.
Deletion: You may request deletion of your personal information, subject to certain legal exceptions such as when we need to retain information to comply with legal obligations or resolve disputes.
Opt-Out of Marketing: You can opt out of receiving promotional emails by clicking the “unsubscribe” link in any marketing email or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you transactional or administrative messages.
Do Not Track Signals: Some browsers transmit “Do Not Track” signals to websites. Currently, there is no uniform standard for how websites should respond to these signals. Our website does not currently respond to Do Not Track signals, but we provide cookie management options as described in the Cookie Usage section.
Data Portability: You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format where technically feasible.
To exercise any of these rights, please contact us at Support@Trixbrand.com or call +1 (978) 256-4445. We will respond to your request within a reasonable timeframe as required by applicable law.
Protection of Minors
Protecting children’s privacy is a priority at Trixbrand.com. While we market Trix products to families and children enjoy our colorful cereals, yogurts, bars, and candy, our website is designed for a general audience and is not directed specifically at children under 13 years of age.
COPPA Compliance: We comply with the Children’s Online Privacy Protection Act (COPPA) and do not knowingly collect personal information from children under 13 without verifiable parental consent. If we discover that we have inadvertently collected information from a child under 13, we will promptly delete that information from our systems.
Parental Responsibility: We encourage parents and guardians to monitor their children’s online activities and teach them about sharing personal information safely. If you believe your child has provided personal information to us without your consent, please contact us immediately at Support@Trixbrand.com, and we will take appropriate steps to remove the information.
Age-Appropriate Content: While our website features playful content reflecting the fun spirit of Trix products, we design our online presence to be appropriate for viewing by all ages when accompanied by parental supervision for younger children.
CCPA Compliance
For California residents, we comply with the California Consumer Privacy Act (CCPA) and provide additional rights regarding your personal information.
Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources from which we collected it, our purposes for collecting it, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
Right to Opt-Out: We do not sell personal information as defined by the CCPA. However, if our practices change, we will provide a clear “Do Not Sell My Personal Information” link on our website.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights. You will receive the same level of service regardless of whether you exercise your privacy rights.
To exercise your CCPA rights, contact us at Support@Trixbrand.com or call +1 (978) 256-4445. We will verify your identity before processing your request and respond within 45 days as required by law.
GDPR Compliance
For individuals in the European Economic Area (EEA), United Kingdom, and Switzerland, we comply with the General Data Protection Regulation (GDPR) and provide additional protections for your personal data.
Legal Basis for Processing: We process your personal data based on one or more of the following legal grounds: your consent, performance of a contract, compliance with legal obligations, protection of vital interests, performance of tasks in the public interest, or our legitimate interests that do not override your fundamental rights.
Data Subject Rights: Under GDPR, you have the right to access, rectify, erase, restrict processing, object to processing, and request data portability. You also have the right to withdraw consent at any time and to lodge a complaint with your local supervisory authority.
International Data Transfers: If we transfer your personal data outside the EEA, we implement appropriate safeguards such as standard contractual clauses approved by the European Commission to ensure your data receives adequate protection.
Data Protection Officer: For GDPR-related inquiries, contact our data protection representative at Support@Trixbrand.com with “GDPR Inquiry” in the subject line.
How Long We Keep Your Information
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Customer Service Records: We retain customer service communications and correspondence for a period of three years to resolve disputes, provide ongoing support, and improve our services.
Marketing Data: If you subscribe to our marketing communications, we retain your email address and preferences until you unsubscribe or request deletion.
Analytics Data: Website analytics and usage data is typically retained in aggregated or anonymized form for up to five years to identify long-term trends and patterns.
Legal Retention: We may retain certain information longer when required by law, such as for tax purposes, regulatory compliance, or to defend legal claims.
When personal information is no longer needed, we securely delete or anonymize it in accordance with our data retention procedures and applicable legal requirements.
Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will update the “Last Updated” date at the top of this policy and may provide additional notice through our website, email communications, or other appropriate channels.
We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information. Your continued use of our website after any changes indicates your acceptance of the updated Privacy Policy.
For significant changes that materially affect your rights or how we use your information, we will provide prominent notice and, where required by law, obtain your consent before implementing the changes.
Privacy Questions
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: Support@Trixbrand.com
Phone: +1 (978) 256-4445
Address: 1075 Westford St., Suite 301, Lowell, MA 01851, USA